TypeF@ns
How to avoid copyright infringement is a problem faced by graphic designers in China.
The goal of this software plug-in is to help designers and non-designers to develop their original and creative Chinese typeface designs.
01
Users and Competitors Research
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02
Persona
Name: Lily Lee Age:21
Location: Beijing
Occupation: art school student
majoring in film
Background:
Lee always looks for good typefaces that fit with the
moods of her films. She spends a lot of money on her favored typefaces, and even worse, sometimes she can’t
find a typeface she likes.
Expectation:
She needs a product that helps her to do typeface
design for her film poster.
Name: Jiaming Liang Age:32
Location: Shanghai
Occupation: in-house graphic designer
Background:
She has to do a lot of design every day. Typeface
design to avoid typeface infringements takes her
precious time. Liang needs software to help her save
time on typeface design.
Expectation:
She needs a product to simplify the process of
original typeface design.
Software Preference:
A product is compatible with Adobe Photoshop that she uses.
03
Solution
The character Yong includes the eight basic strokes that build all Chinese characters. This project will use those basic strokes as the smallest unit of change.
Separating the whole character into very basic radicals, the user will be able to change the design from its root.
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04
Prototype & User Test
05
Design
The logo of TypeF@ns is “永”. It represents the theory that this project is based on.
Iteration
