Nanhua Website
This project is made for Nanhua USA, LLC.
Nanhua is a well-known futures company in China, but its branch in the U.S. doesn’t have clients and a reputation among Chinese Americans. The CEO hopes a new design would help.
01
Research
Interview
User Research
Clients
Chinese Speaker
100%
English Speaker
66%
Dis Investment Before
80%
New To The Field
20%
Staff
Chinese Speakers
87%
English Speakers
100%
02
Persona
Name: Qiang Wan Age:45
Location: Chicago
Occupation: Restaurant Manager
Expectation:
Wan’s restaurant makes him some money, and he decides to put his money in futures investments. Wan is not new to the field but not familiar with every term in English. He chooses Nanhua USA not only because he knows Nanhua, but also most people speak Chinese.
Name: Wei Zhang Age:35
Location: Shanghai
Occupation: Business Owner
Expectation:
Zhang trades futures in China and likes to enter the global market. Nanhua USA becomes one of his choices. He trusts Nanhua because of its reputation in China. Staff in Nanhua knows efficiency is very important for investors, and they sometimes respond to his message even at midnight. This makes Zhang more willing to open his account at Nanhua USA.
03
Competitor Research
Similar companies like BlackRock and HKEX put their market analysis, service, recent events, and activity on their home page. Showing off recent events and activities tells the visitor that they are active. At the same time, market analysis shows that they are professional.
04
Current Problem & Changes
Compared to Blackrock and HKEX, Nanhua USA's previous website hides most of the juicy contents in the drop-down menu. The first change we made is to move articles like market analysis and events out to somewhere that is easier to find. The new home page looks like below:
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Nanhua USA Website Structure
The video below shows the latest version of this project.
You can also visit Nanhua USA to take a look.
05
Feedback & Iteration
We add a membership function on our website based on feedback. If clients want to read
market analysis, they need to sign up as members. The user flow are showed below. This function helps us to collect potential clients’ information.
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